The Organicology conference in Portland, Oregon the first week of February offered education, workshops, and networking opportunities for thousands of organic enthusiasts and stakeholders. The conference included discussions on a broad array of topics, from business and marketing issues to the transition and growth of organic farmland. Much of the talk revolved around the opportunity for increasing organic production in the U.S. in order to fulfill growing demand currently being met with imported product. Opportunity abounds, but not without serious challenges. Hearing directly from farmers and everyone along the supply chain at this conference, the message was clear. We all need to work together on solutions that will move us toward a significant increase in organic agriculture in the U.S.