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This is a joint press release from Organic Farming Research Foundation and Whole Foods Market®
For Immediate Release:
October 4, 2010

Contact
Ted Quaday
Organic Farming Research Foundation
831-426-6606
ted@ofrf.org		 Jennifer Marples,
Koa Communications
415-986-1593
jennifer@koacommunications.com

Whole Foods Market® Community Giving Day on October 26 to Benefit Organic Farming Research Foundation  

Grocer's Northern California and Reno Stores
to Donate Five Percent of Net Sales
to Support the Advancement of Organic Agriculture

Emeryville, Calif. (Oct. 4, 2010) — Whole Foods Market (wholefoodsmarket.com), America’s first certified organic retailer, is pleased to announce that its next Community Giving Day on Oct. 26 will benefit the Organic Farming Research Foundation (www.ofrf.org) and the organization's initiatives to support the advancement of organic agriculture. All of the organic and natural grocer's 31 stores in Northern California and Reno will donate five percent of the day's net sales to the nonprofit.

The OFRF, a national organization based in Santa Cruz, Calif., focuses on transforming agriculture by fostering the continuous improvement and widespread adoption of organic farming practices. To date, the nonprofit has awarded more than 300 grants, providing more than $2.5 million in support to organic researchers. OFRF also works vigorously to create federal policy changes aimed at helping farmers adopt better organic practices and increase the number of acres in organic production. 

“Whole Foods Market has been a leader in providing organic products to consumers for 30 years,” said Bob Scowcroft, executive director of OFRF. “They have consistently supported organic farmers through their purchasing both on a national and local level. We salute Whole Foods Market for achieving the distinction of being the single largest purchaser of family farm-produced organic food in the country. We also thank Whole Foods Market and all of their customers for their generous support during the Northern California and Reno Community Giving Day.”

In addition to its research and policy work, OFRF brings authentic farm voices to federal policy makers through its Organic Farmers Action Network, a group of 2,800 farmers and consumers committed to organic farms and food. Through the Network, OFRF has sent organic farmers to Washington D.C. to talk face-to-face with lawmakers and program administrators and kept the Network participants informed on key policy changes. Network efforts have helped gain funding increases for key federal organic programs, and secured Congressionally-promised funding levels for organic research.

Whole Foods Market – OFRF Community Giving Day
“Whole Foods Market wholeheartedly supports the important work that the Organic Farming Research Foundation is doing to promote and support organic farming across the country,” said Danny Olivas, executive marketing coordinator for Whole Foods Market's Northern California Region.  “Like OFRF, we work alongside government officials, ranchers and farmers and community groups and organizations to advocate the highest standards of organic policy.  We know this donation will support the important work OFRF is doing on behalf of organic farming.”

About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFMI), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company's motto, “Whole Foods, Whole People, Whole Planet”™, captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 55,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 13 consecutive years. In fiscal year 2009, the company had sales of $8 billion and currently has more than 290 stores in the United States, Canada and the United Kingdom.

About the Organic Farming Research Foundation
The Organic Farming Research Foundation was founded in 1990 to foster the improvement and widespread adoption of organic farming systems. OFRF sponsors organic farming research and education projects, disseminates the results to organic farmers and to growers interested in adopting organic production systems, and educates the public and policymakers about organic farming issues. The majority of OFRF’s board members are working organic farmers.

Participating Stores

Berkeley
3000 Telegraph Ave
Berkeley, CA 94705
510.649.1333

Campbell
1690 South Bascom Ave
Campbell, CA 95008
408.371.5000

Capitola
1710 41st Avenue
Capitola, CA 95010
831.464.2900

Cupertino
20955 Stevens Creek Blvd
Cupertino, CA 95014
408.257.7000

Fresno
650 W. Shaw Ave
Fresno, CA 93704
559.241.0300

Los Altos
4800 El Camino Real
Los Altos, CA 94022
650.559.0300

Los Gatos
15980 Los Gatos Blvd
Los Gatos, CA 95032
408.358.4434

Mill Valley/Miller
414 Miller Ave
Mill Valley, CA 94941
415.381.1200

Mill Valley/Blithedale
731 East Blithedale,
Mill Valley, CA 94941
415.381.3900

Monterey
800 Del Monte Center
Monterey, CA 93940
831.333.1600

Napa
3682 Bel Aire Plaza
Napa, CA 94558
707.224.6300

Oakland
230 Bay Place
Oakland, CA 94612
510.834.9800

Palo Alto
774 Emerson St
Palo Alto, CA 94301
650.326.8676

Petaluma
621 E. Washington St
Petaluma, CA 94952
707.762.9352

Redwood City
1250 Jefferson Ave
Redwood City, CA 94062
650.367.1400

Reno
6139 South Virginia Street,
Reno, NV 89502
775.852.8023

Roseville
1001 Galleria Blvd.
Roseville, CA 95678
916.781.5300

Sacramento
4315 Arden Way
Sacramento, CA 95864
916.488.2800

San Francisco/SoMa
399 4th Street
San Francisco, CA 94107
415.618.0066

San Francisco/Potrero Hill
450 Rhode Island St
San Francisco, CA 94107
415.552.1155

San Francisco/Franklin
1765 California St
San Francisco, CA 94109
415.674.0500

San Francisco/Noe
3950 24th Street
San Francisco, CA 94114
415.282.4700

San Mateo
1010 Park Place
San Mateo, CA 94403
650.358.6900

San Rafael
340 Third St
San Rafael, CA 94901
415.451.6333

San Ramon
100 Sunset Drive
San Ramon, CA 94583
925.355.9000

Santa Cruz
911 Soquel Ave,
Santa Cruz, CA 95062
831.426.9901

Santa Rosa/Yulupa
1181 Yulupa Ave
Santa Rosa, CA 95405
707.575.7915

Santa Rosa/Coddingtown
390 Coddingtown Mall
Santa Rosa, CA 95401
707.542.7411

Sebastopol
6910 McKinley St
Sebastopol, CA 95472
707.829.9801

Sonoma
201 W. Napa St
Sonoma, CA 95476
707.938.8500

Walnut Creek
1333 Newell Ave
Walnut Creek, CA 94596
925.274.9700


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tel. 831-426-6606, info@ofrf.org, ofrf.org
 
 
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