The Background

Organic is an age old, holistic system of farming. Organic is principles-based, works with nature, builds healthy soil, and enhances clean water, biodiversity, and farm communities. Many organic practices are rooted in Indigenous land stewardship and Traditional Ecological Knowledge (TEK). 

Although the term ‘regenerative’ has gained widespread traction among farmers and the food industry, definitions of the term vary widely. Organic agriculture shares many of the same principles and goals of regenerative farming, and it has a clear legal definition grounded in principles that collaborate with nature, foster healthy soil, and contribute to clean water, biodiversity, and thriving farm communities.

Organic is the original climate-smart agriculture.

It is a verifiable legal standard that can be relied upon in the journey towards creating more regenerative farming systems.

The Message: Organic is Regenerative

  • Climate-Friendly

  • Healthy for Soils

  • Protective of Biodiversity

  • Systems-Focused

  • Good for the Economy

  • Safer for Farmworkers
    and Rural Residents

  • Better for People

  • Better for Animals

  • Third-Party Certified

  • Non-GMO

  • Tried and True

  • Evolving

The Toolkit

Many people, including some consumers, funders, and policy makers, don’t always have a clear understanding of what organic means. It is critical for the organic industry to present unified, science- and standards-backed messaging in our communication about organic. Our suite of messaging tools are designed to help organic advocates clearly articulate the benefits of organic farming systems and its regenerative potential.

Our goal is to provide resources to equip you to respond to any questions about the merits of organic practices and their contribution to resilient, regenerative land stewardship.

What’s Included:

The Intro Memo provides a brief overview of the topic and an introduction to the materials in the toolkit. It is designed to accompany other OFRF Organic is Regenerative materials and provide a framework and context, or to introduce the idea and direct people to the toolkit for further resources. 

The flyer is a double-sided downloadable PDF which provides a brief overview of the concept, themes, and messages in an eye-catching, easy-to-digest form. It can be shared on it’s own or to supplement a workshop or presentation alongside other OFRF Organic is Regenerative materials.

The Presentation Slide Deck offers a total of 32 slides, which can be used together for a full presentation on the Organic is Regenerative topic or selected from to integrate this message into other presentations. The slides and presenter notes support organic advocates in discussing the merits of organic agriculture. 

These Social Media Graphics offer bite-sized bits of Organic is Regenerative messaging which can be shared on social media platforms such as Instagram, Facebook, X (formerly Twitter), LinkedIn, or others. We have also included social media language to help organic advocates share this information widely. 

Terms of Use:

Content Usage: Content provided in this messaging kit is intended for educational and promotional purposes related to organic farming and regenerative agriculture. We encourage you to share this content to raise awareness and promote sustainable agricultural practices.

Attribution: We ask that when you use or share any content from this messaging kit you credit the Organic Farming Research Foundation (OFRF) by mentioning OFRF, tagging us on social media platforms where applicable, and including the following attribution statement: “This Organic is Regenerative content was developed by the Organic Farming Research Foundation (OFRF). Learn more about their work at”

OFRF’s Social Media Handles 

Modifications: You may modify the content provided in this messaging kit to suit the specific needs of your audience, but we ask that the core message remains consistent and aligns with the principles of organic farming and OFRF’s mission to promote the widespread adoption of organic agriculture.

Feedback: We welcome feedback on the content provided in this messaging kit. Please share your experiences and suggestions for improvement by contacting

By using this messaging kit, you acknowledge that you have read, understood, and agreed to abide by these terms of use. OFRF reserves the right to modify these terms at any time without prior notice.

The Evidence

The Message Mapping Spreadsheet is a comprehensive resource we developed which compiles the themes and their related concepts along with supporting evidence. The messages are grouped into four columns designed to speak to the following audiences: Policy Makers; Food and Agriculture Leaders; Funders or Companies; and Consumers or the Public. These statements are supported by cited studies and research documents, which can be found in the Other Resources. 

Consider this a menu of options to pick from to suit your network and communication needs. Feel free to pick and choose the messaging statements from different columns which will best support your work and speak to your audience.

Here is a preview of what the message mapping spreadsheet looks like. Click the button below to access the full resource.

Other Resources

We reviewed dozens of resources in the process of creating the Organic is Regenerative messaging materials. A comprehensive Resource List is available below. These are the top four Key Resources: